Here’s an interesting video on Buy Now / Add to Cart buttons. The key to this is testing. You really need to test different alternatives in ‘your’ market/niche.

To use this strategy for Extreme Member site owners you would do this by a 2 step process. First, create your sales page or page with the information people need to know before buying. On that page you would add your ‘Add to Cart’ button as explained in the video. Then after the user clicks on your Add to Cart button they would then go to step 2. which is your Order page, possibly with a brief summary (dot points) and this is where you would insert your ‘Membership Signup form’

Enjoy the video.

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