If you would like to increase the number of your subscribers and members dramatically then this tip could be for you.

Permission based email marketing has been around for years and has been a very affordable and effective way of marketing to a large number of clients and subscribers. Infact email marketing is so common now even the ‘main stream’ businesses and corporations have caught on like banks and supermarkets! (you know it’s mainstream when they’re using it!!)

When a particular way of marketing becomes so common place it can lose that special exclusivity factor it once had. Now don’t get me wrong here! Email marketing is still a great way to go and very effective for delivering valuable content and special offers to your subscribers but now MORE THAN EVER it is extremely important to ensure the type of information you are delivering is:

1. Relevant

2. Valuable and worth reading

If you make the mistake of messing up either one of these areas then you will have problems with response rates and also the likelyhood of viraly increasing your database and pool of subscribers.

So what’s HOT?

It’s no secret that Membership sites are HOT! They are very HOT. So smokin’ HOT infact that virtually all of the biggest names in the internet marketing scene and many many other niches are using Membership sites to generate millions of dollars in revenue and profits for themselves month after month.

Where to start?

As you know Email Marketing has lost some of it’s wow factor for subscribers, now more than ever are people happy to unsubscribe from boring, irrelevant information and email lists BUT A great way to start is to offer a FREE Membership! That’s right FREE.

Think about it for a minute. What do you think when you hear the word ‘Membership or Club or Insiders Club or Inner Circle?’

Some words that come to my mind are:

- Exclusive

- Valuable

- Limited

- Can I get in?!!

Using a FREE membership is a killer way to attract new leads and subscribers to your business. Memberships are more valuable than just opting in for a free newsletter. Their perceived value is much higher, people want to be included, people like being a ‘member’ of a club or inner circle.

Have a GREAT day and good luck using the Free Membership Model in your business.

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