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Here’s an interesting video on Buy Now / Add to Cart buttons. The key to this is testing. You really need to test different alternatives in ‘your’ market/niche.
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September 18, 2008 am30 4:16 am
Apparently this theory was rejected by others…
http://www.getelastic.com/dont-copy-magic-button/
September 18, 2008 am30 8:07 am
@wkriski – agreed, as I mentioned:
You really need to test different alternatives in ‘your’ market/niche. Nice article though and it really stresses the need to do your own testing as not all markets and niches are the same and will not necessarily respond the same.