Members LoginOne of the biggest mistakes I’ve made
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Before I get into one of the biggest mistakes I’ve made with Extreme Member let’s cover how to be successful online there’s a fairly simple formula you can follow to ensure that you’ll ‘Make It’. It aint that difficult and if you persist and are consistently going for it you’ll end up winning.1. Identify what your market wants – Ask them
2. Produce it
3. Deliver it to them at a fair price (over deliver – make sure it’s a win-win)
4. Give amazing customer service
5. Repeat 1-4
That’s pretty much it in a super basic nutshell. You can get all fancy and talk yourself stupid with ideas and things you need to do and have to do before you will be successful but the reality is you just need to do it! FOCUS, don’t hop from one opportunity to the next. Pick your passion / market, start asking questions. Find out what people are really needing, what are they struggling with.
Ask: How can you help? How can you ease that pain? When you do that you’re on the path to being a winner.
Anyway, slight side track. One of the biggest mistakes I’ve made with Extreme Member is focusing on FEATURES. Creating the most ‘feature’ rich application. Good in some ways yes, bad in others.
Good to give flexibility and be able to do lots of cool stuff. Bad because people get caught on features, 1. knowing how to use them all and 2. People keep wanting more and more features – becoming feature mongers.
What should have I focused on?
Benefits!
What does having a money machine that pays you month after month give you?
New lifestyle, new car, new house, freedom to do what you want? That’s benefits! Which is really what Extreme Member is all about. That’s what business is about, helping people solve their problems and annoyances, easing their pain!
So how do you know if you’re a smart or dumb marketer? Maybe we should ask first “what’s the difference between a smart marketer and a dumb marketer?”
A smart marketer will also learn from other peoples mistakes whereas a dumb marketer will get hung up on details and have to experience everything themselves even to their own detriment.
Learn from others and take the short cuts! That’s it ladies and gentlemen. You don’t have to be mucho and make all the same silly mistakes as those who have gone before you. Be smart, learn, observe, implement!
Have a GREAT day. Remember BENEFITS before FEATURES.
Cheers
Shane
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Membership Site Software
July 17, 2010 pm31 8:00 pm
Lots of good lessons there. But as an early Extreme men er fan I will have to say that You are being a little hard on yourself. When my membership site group was choosing which software to use we did focus on features. Personally I hate when features get lost on a sea of opportunity seeking benefits. EM had a good balance of what I call competitive advantages — features that are uniquely put together that provide benefit.
Being benefit focused is always good. But will fall flat without the features to support it. Extreme Member has great competitive advantage; WordPress, all the ease of hosted with the benefits of customizing, price to service value and of course – the team.b
July 19, 2010 pm31 2:09 pm
Thanks Ivana, appreciate the feedback. I think though in my case I went ‘over’ with the features side. I certainly didn’t mean to have a ‘featureless’ product which is just air then. But I wanted everything in there and it to be perfect before going live which held us back. Thanks again!
November 18, 2010 pm31 10:47 pm
So true Shane. Benefits is what it’s all about. You have to look at the ultimate Goal without getting caught up in the bells and whistles. I totally agree! Thanks for putting this post together.